When the package that had “Introducing… Hello Saferide” in it arrived, the rest of the contents kinda went by the wayside. Not that they were bad by any means but let’s just say I got distracted. FIREFOX AK’s “Madame Madame!” is on the Razzia imprint also and is futuristic (in the classical sense) scandanavian pop. Checking out the background info, I see that she has played shows with the likes of Stereo Total and this 10 song album (+ videoclips) are definitely related to that strain of electro. However, this Kraftwerkian synth swing really creeps up on you. Like if Ralf and Florian had bounced Bjorn and Benny out of Abba and hotwired their commercial undertow. It’s not robotic in the slightest though. There’s a warmth to the automation, like Simple Minds circa “Reel To Reel Cacophony” or “Empires and Dance”. FIREFOX AK is the pseudonymn of Andrea Kellerman who also features on HS’s “Long Lost Penpal”. There’s some sort of Swedish masterplan to rule the outright pop world going on and "Madame Madame!" is a hypnotic throb which uses frequencies that’ll make sure her sounds ring in your noggin long after you remove the cd from the player tray.
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